Email Marketing Hints & Tips

Open Rates

6 Tips to Get Your Email Opened and Read: Learn how how to get your email opened and read with these 6 easy and reliable tips.
How to Get More Opens and Clicks: The subject line of your email is your first opportunity to engage your readers. In fact, according to a 2007 Jupiter Research report*, more than a third of your readers will open your email based on what you write in your subject line. And when they open, you are only part way to your ultimate goal of getting them to take the action you desire, such as clicking-through to your website, picking up the phone, or registering for an event. This is where the "call to action" (CTA) in the body of your email kicks in. A strong CTA can inspire higher sales, clicks, or whatever results you are striving for.
Open Sesame!: There are no magic words you can use to get everyone on your list to open your emails, but there are steps you can take to get more people to open them. In this article, we'll look at how open rates are recorded, what the standard rates are, and 7 things you can do to boost your rates.
The Lowdown on Email Opens - Plus 3 Tips: Get practical tips on how to improve email open rates with this article.
Understanding Open Rates: In this issue of Hints & Tips, we will explore the topic of open rates in detail. By the end of the article, you will have a better idea of what they are, how they are determined, how to feel about yours, and what you can do to improve them.